Acknowledging the ever-growing need for Business Analytics, RMIT Analytics Club, formerly known as RMIT Accounting Club, aims to aid students as they hone their skills and explore this amazing field of study. Additionally, as a club, AC strives to provide
our members with personal development as well as a great sense of belonging as a team.
Aiming to create a sustained environment where RMIT students with the same preferences can grow
through practical experiences and be well-prepared for future. They are interested in academic.
They are completely new to Business Analytics (BA), differentiation between BA, DA, BI
and want to have basic knowledge about this field.
GOAL - Deliver our project’s message through marketing
OBJECTIVE -
Reach more students and more members to be a part of the club
Increase the followers/ likes until the end of 2021 to 6k
Increase the reach and engagement on the fan page
Highest organic reach and engagement index of a Hooman Of AC post
Impression: 9,006
Reach: 6,395
Engagement: 237
Highest organic reach and engagement index of a RMIT Survival Kit post
Impression: 1,925
Reach: 1,396
Engagement: 309
Instagram: RMIT Students, Alumni like networking, event planning, design and photography
(change mindset of current students: Accounting too raw/traditional Academic for them).
Event scale 1
Club Discovery Semester A/2021 (Semesterly)
Highest organic reach and engagement index of a Introduction to AC Culture Vlog
Impression: 9,006
Reach: 6,395
Engagement: 237
Event scale 2
Workshop Business. Analytics 101: FROM DATA TO INSIGHTS
Organic reach and engagement index of total posts in Workshop Business Analytics 101: FROM DATA TO INSIGHTS marketing campaign
Number of organic reach index: 13,415
Number of engagement index (like; share): 2,708
